It used to be that all you had to do was pitch a great idea with a clever hook, and you’d be booked as a guest on a half-hour radio show.

These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars—-sometimes more—-for the “privilege” of being on their show. Some guests, desperate for exposure for a new book or project, willingly pay the money. Then they’re disappointed when they get little feedback from listeners, or the show leads to no product sales.

There’s nothing wrong with the concept of paying money for air time. But there’s a name for it. It’s called advertising. Joe Sabah, author of the book How to Get on Radio Talk Shows All Across America says that if you want a legitimate interview, no money should change hands.

“With more than 740 radio shows all over the country willing to book guests for free, there’s absolutely no reason why anybody should have to pay,” Sabah said.

A different twist on the same theme involves a radio station approaching someone and offering them their own weekly show on a particular topic, then telling them they must charge guests to appear. That means that if a host comes across someone who they think would be a great guest, they can’t book them if the guest can’t afford to pay.

Why, suddenly, are some radio interviews no longer free?

The radio industry has been going through sweeping changes in the last several years, with many stations being bought or sold for hefty amounts, and that means they’re trying to entice people like you into paying the freight.

Joann McCall has an interesting perspective on the problem. As president of McCall Public Relations in Portand, Oregon, she specializes in generating publicity for authors. She also has been a radio host, interviewer and newscaster for 18 years and hosts a radio show with her partner, Debb Janes, called “Janes McCall & Co.,” on KKSN radio in Portland.

McCall says the practice of charging guests has become acceptable—even though it isn’t right.

“Having someone approach you to pay for an interview is like buying a radio infomercial,” she said.

McCall advises that guests don’t pay. Instead, when you hear a sales pitch, simply reply, “Pay for an interview? I don’t need to. Thanks anyway.”

“Don’t be bullied by these people,” she said.

Joan Stewart, a.k.a. The Publicity Hound, shows you how to use the media to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, and position yourself as an employer of choice. She publishes “The Publicity Hound’s Tips of the Week,” a free ezine on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive by email the free checklist “89 Reasons to Send a News Release.”

Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.

Regardless of the appearance of the information, there are two basic things in a press release that lead to free publicity. Useful information, and several different contact methods.

A reporter almost expects a big company to have flashy press information. But they certainly don’t expect or even want it from you.

Cut unnecessary costs by skipping the fancy, flashy press kits with glitter and ribbons. It rarely helps.

Instead, invest time in coming up with information that will appeal to the reporter and to her readers. Useful information gets – and keeps – a reporter’s attention much better.

And after you compile that information, make sure that it’s going to be easy for the reporter to find you when they want to use the information. Every piece of paper or email you send the media must have your contact information: phone, fax, mail, web site address, and e-mail. Putting it on the outer folder, or top sheet alone, just isn’t enough.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele’s MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

Layout
1.   1-2 pages in length.
2.   Double-space.
3.   1.5 to 2 inch margins.
4.   Use company stationary with logo and slogan.
5.   Avoid bright or dark-colored paper.
6.   Center "News Release" at top.
7.   Place a "release date" under "News Release".
8.   On second page, type "page 2".
9.   Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
      else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
    sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
      message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
      beginning.
18. Don’t go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
      problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.

Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
      Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
      in press section of your web site.  No stock images.
28. No cover letter.

Distribution
29. Don’t send press release out in a mass e-mailing
30. Don’t pester contacts
31. Editors will not distribute anything sloppy, difficult
      to read, or understand.
32. Mail release by first class mail.
33. Don’t use any type of labels, including your return
      address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
      envelope.
35. Places to send press releases: writers@[magazines];
      writers@[newspapers]; trade journals in your industry;
      print magazines on the topic; online agencies that
      distribute news releases.

(c) Copyright 2004, Catherine Franz.  All rights reserved.

Catherine Franz, a Certified Professional Coach, specializes
in infoproduct development.  Newsletters and additional
articles available:  http://www.abundancecenter.com
blog: http://abundance.blogs.com/

A term you’ll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."

The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well.

What is an inverted pyramid? It is the structure of the press release. It simply means that you should put the most important or enticing information in the first few sentences of your press release, and then unfold the rest in descending order of importance.

For example, if you are announcing a new financial planning product or service, put that up front:

"A new financial planning service will help local families increase their retirement savings."

Unfortunately, many people have a tendency to put less important information in the first sentence of a release. For example:

"Chet Thompson, CFM, a financial planner located in Glendale, today announced a new service called ‘PlanWise.’"

What’s more important? Your name, your location, and the name of your service, or the fact that it will provide a better retirement? All of your contact information is important, and should be in the release, but it’s not as interesting as what your service will do.

Reporters scan a release quickly: burying your "best" stuff near the bottom always backfires. A press release isn’t a mystery novel—you aren’t going for a surprise ending.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele’s MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days).

We trashed them because all but the odd one or two were ill-considered, highly subjective, barely camouflaged advertising copy that had about as much editorial news value as last week’s shopping list.

Why am I telling you all this? Because despite the fact that this happened many years ago, it’s still happening today. Both offline and now online editors continue to laugh sardonically at the self-promoting garbage they receive from corporate sources exactly as my Dad and I laughed umpty-dump years ago. I salivate just thinking about how I could spend the fortunes wasted on those releases and photographs over so many years.

And why does this continue to happen? I believe it is because the organizations who send out this stuff - particularly their financial managers - just can’t get their heads around the difference in culture between what they want to say, and what editors need to deliver to their audiences. Good PR advisers try hard to compensate, but ultimately it’s the client who pays their fees, and if the client insists on issuing garbage there’s not much a PR adviser can do other than resign the business.

Time after time after time I’m called into companies and asked to comment on why the PR coverage they get in the media is so poor. 99 times out of a 100 it’s because they’ve issued press releases that are only of interest to themselves and their bosses. And yet when I point this out to them they can’t understand it. "But our development team worked 14 hours a day for three years to win that contract!" they shout indignantly. "And the CEO had to cut short his vacation in Turks & Caicos just so he could sign the documents by the deadline! I mean, it’s the most important thing to have happened to us in the history of the company!"

"I know," I croon soothingly, "but those points aren’t of much interest to the readers of your regional business press, or your trade press for that matter."

"Well, maybe not," they reply. "But they are very relevant to us, and to our shareholders. That’s why we made such an elaborate issue of those points in the press release."

Ah, I think to myself as I gaze out of the window to see if my creatively-parked car is going to attract the attention of passing traffic policepersons. Here is another problem we encounter with press releases. It’s called "when is a press release not a press release?" The answer is, when a press release is to be used to impress all sorts of people who are not members of the press. Only we want them to think that this is what the press will write about us, so we put it in a press release. That would be okay as long as that’s as far as it goes.

But the awful truth is the same document (paper or electronic) really does get sent out to the press. And quite rightly they ignore it, once again because it is of no interest to the readership of the publication concerned.

For Heaven’s sake, you folks who do this sort of thing, please grow up and face reality. If you want to promote your achievements to your share/stockholders or staff or suppliers or whoever, then just go ahead and do it and dress it up in "press release" costume if you must, although I don’t think that fools anybody.

But whatever you do, don’t send it to the press - and don’t kid yourself or anyone else that to use the same document for both purposes is a way to economize. It’s a sure way to shoot yourself through the foot and indirectly could cost you a fortune.

If you want to get coverage in the media then you must forget all elements of self-congratulation. Whatever information you send out has to have something "in it for them" (the audience) - something new, interesting and relevant. It doesn’t have to be earth-shattering, just worth reading.

If your organisation has done something brilliant and you’re proud of it, by all means say so; just be sure to emphasise what’s great about it for the audience and/or the rest of the world, not merely for yourselves. Let the facts tell the story. If your organisation genuinely deserves to be congratulated, it will be.

And you don’t simply have the audience to consider in this case, because unlike the forms of communication you control, with media coverage the decision of whether or not to transmit your message rests with someone else - usually the editor. Editors and journalists are either very busy or very lazy or both (and don’t chastise me for admitting that, guys. I’ve been there, done it, got the T shirt and drank too much in the brasserie at lunchtime too.)

If you supply them with material they can see is relevant to their readers and preferably is usable with the minimum of editing, they will warm to it a lot faster than something that may hold a grain of interest but will take someone a whole evening to rewrite and several phone calls or e-mails to check for accuracy.

Try to match the style and writing approach of the publication. If you’re sending a release out to several publications that circulate among the same readership, then one release should be relevant to all. But if you’re aiming at different press groups - say the trade journals and the business pages of the regional dailies - you will need to rework the approach of your press release according to the different audiences.

You’ll usually find that the basic core of a press release can remain pretty well the same across all media groups, because it consists (or should consist) of the pure facts - the old journalist’s formula of who, what, how, where, when and why. What changes is the angle, and particularly the lead-in.

That means the headline, which should be short and attention-grabbing, and then the first two or three sentences that support the headline and set up the whole story. Often it’s worth trying to work in a clever bit of word-play with headlines, but be very careful - a pun or play on the words that doesn’t work is worse than writing the headline straight.

A good way to nail down the appropriate style and approach is to read and become familiar with the publication or publications you’re aiming at. By studying them carefully you’ll see how they use word-plays in their headlines, if at all, and how they relate them to the topics concerned.

By far the best guidance you’ll get, though, comes from studying the audience - the people who read the publications. What in your story is going to interest them?

Readers of a trade journal will be interested in what’s new and different about your new product and how it could improve the way they do business. Readers of local or regional business sections will be interested more in how your new product’s manufacturing and distribution, say, will impact on the local business community and economy. Local general newspapers and other media will be interested in the human side, i.e. how many new jobs the factory producing the new product will create.

And one last tip on how to get the best from press releases - use "quotes" from the key people involved in the story. Not those awful, meaningless corporate-babble quotes you so often see in company press releases … "We are delighted to be able to announce the new contract at this moment in time and we have every confidence that our latest investment will be of significant benefit to our…" you know the type of thing. These are usually the first elements that get chopped out by the editor.

It’s perfectly OK to write quotes for your senior people, by the way. They very rarely give real quotes for anything other than TV or radio interviews but don’t seem to mind quotes being written for them, provided they’re given the opportunity to check them before they’re issued. So, write them quotes that - far from being beatific banalities - actually are telling important parts of the story. This is good for two reasons.

One, it makes your senior exec look intelligent and aware of what’s going on in the organization, which is 100% more than the banality-quote will do for him/her. And two, because it’s an important part of the story and contains useful facts, the publication’s staff will be far less likely to edit it out.

Possibly you’re beginning to feel that in order to get press coverage you’ll have to turn yourself, your product and your entire board inside out and upside down. You could be right, but that’s PR. Remember that press coverage is not advertising**.

Yes, it’s free and that’s wonderful, but as always there’s no such thing as a free lunch. Editors will only put your stuff in, for free, if it is genuinely good for their publication and their readers, not for you. They do not care about your sales figures. They care about their own sales figures. Successful PR people and writers of press releases always, always bear these points in mind; in fact that’s why they’re successful.

**An exception to this is what’s known (in the UK at least) as "advertorial." In case you don’t already know this is advertising copy written in editorial style, but the space it occupies is really an advertisement you pay for. Advertorial is an unfortunate hybrid that has its roots back in the first half of the 20th century when it was still okay to run press ads that looked like articles and some readers were still naïve enough to be hoodwinked by them. If you’re obliged to write it, please just try to make it as honest as you can. Not easy.

Online tips

Nearly all the theory pertaining to offline PR is relevant to the online equivalent - especially in terms of what content is of interest to publishers and what isn’t. Online publishing of relevance to organizations usually falls into one of two pretty obvious groups; one, websites, portals etc that are totally independent and uniquely on the web, and two, those which are the online alter egos of offline publications.

In either group if you want the publications to take your releases or submissions seriously, it’s very important that you follow the format and structure of articles that appear on the websites concerned. Whatever you do don’t make the mistake of submitting a general press release to these organizations, even though you do it by e-mail.

Check first how long the teaser paragraph is that appears on the home or section page, and check how they lay out the full articles. Then submit material that fits perfectly, both in style and in word counts. One, you will be saving them the trouble of reworking your piece which makes it attractive in the first place, and two because it fits so perfectly you will discourage them from changing anything, which is also a huge advantage for you.

The other point I would make about online press work is don’t assume that just because you submit a release to the offline publication (and even if they run it) it will be forwarded automatically to the publication’s website. It won’t. At least not necessarily.

And I’ve found that one out the hard way, believe me. Treat offline and online versions as entirely separate entities; find out who the movers and shakers are on each, and often you’ll see that the online version is run by an entirely different group of people.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written twelve published books on business writing, marketing, publishing and humor. Check out all her current books here.

To subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you
answer "yes" to these key questions when writing your next press release:

Is it easy to read?

Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

Your letterhead should appear at the top of the first page to establish your identity.

Have you double-checked your spelling and grammar?

A good press release has no typographical or grammatical errors. If yours contains such errors you’ll lose credibility; it will have the same effect as a badly written business letter or resume. The release should be typed.  Print out (or type out) a fresh copy for each person to whom you will send it. Do not send out poor-quality photocopies with dark staple marks or blotches.

Did you include the six news elements?

Because all news articles include six basic elements-who, what, when, where, why, and how - your press release should also follow the same guidelines. Put the most important facts in the lead paragraph, with the facts decreasing in importance as you go down the page. Why? Suppose you send a press release to an editor who has five inches of space open in the newspaper and your release runs eight inches long. Ideally, the editor would trim your press release from the bottom. Therefore, to make sure the most important information gets run, put the less important information at the bottom.

Did you include a contact source?

In the top, right-hand corner of the first page, directly beneath your company name, there should be a line that states, "For further information, contact." A name and telephone number should follow. The editor must have somebody in your business to call to answer questions or to be interviewed about your news item. If you can only be reached during certain hours, specify them.

Have you included a dateline?

The best press releases have a dateline with the city in which the business is based and the date the release is written. Every press release needs a dateline so that the editor can tell when it was mailed. Nobody wants to cover an old story that has lost its timeliness.

The other morning during my favorite radio talk show they mentioned this guy who wrote a book about selling water beds which was coming out next week. How you do think this guy got the radio stations to talk about this….you got it - a press release or a publicist who sent a press release.

Copyright DeFiore Enterprises 2002

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it’s like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com

Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?

Radio shows use lots of guests, and if you can show them why you would be a good one, you can be on the air. The great thing about radio is that you can be on a show anywhere in the world–without leaving home! I’ve done radio shows in Denver, Washington DC, Phoenix, San Diego, Atlanta, and lots of other places, all from my home near Houston–and often while I’m still in my jammies. (If video phones ever catch on, I’m in trouble!)

Getting on radio can be as simple as targeting the stations or programs that seem to be a good fit for your topic (or finding a way to slant your topic to fit). Then, contact them by phone, e-mail,letter or fax. Send your pitch to the producer, and explain why you would make a great guest for their show.

Once they express an interest, be prepared to follow up with an information sheet or bio, and a list of suggested questions for them to ask you. Some will use these questions, others won’t, but it’s a good idea to have them available. Fax the info, or if there’s time, you may want to mail these items along with a product sample or other promotional item. I offer to give them a couple of my books to give away to listeners.

Be prepared to give listeners a way to contact you, and a reason to do so. For example, I give out my toll-free number and offer a free bonus (such as an extra booklet or tape) when listeners order and say they heard me on that station. Make the contact info easy to remember. My toll-free number is 888-BOOK-888. It’s easy to remember, even if you’re in your car and far away from a pencil to write it down. You may also want to give out your website URL.

Practice some answers to the questions you expect. Make them short and punchy. If you’re taking more than 30 seconds or so to answer, you may be talking too long (although that is largely determined by the type of show).

Once you’re on the air, remember that you are there to give them a good show, not to sell. Most will be good about giving your contact info, but be ready to work it in if they don’t. Whether your interview is 10 minutes or an hour, it will go quickly. At the end of your first interviews, you’ll remember all the things you wanted to say, but didn’t get to. You’ll get better with practice.

Relax and have fun, and remember to give them a good show. When you do, you’ll have lots of opportunities to tell your story on the air.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.

Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:

1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistics.

2. Make sure your headline is catchy, compelling the reader to continue. Research your newspaper to see what works to help you write one.

3. Use "Who, what, where, when, why, how" but not in that order. Your first paragraph should state the problem your product/service/book is trying to solve. This is the "why".

4. Your next few paragraphs should contain the "what" and "who" that is solving the problem. Your last paragraph is the "when and "where".

5. Keep it short and sweet. Concise contact information should be included on the top and bottom of the release. Provide a link to your website.

6. Do not "advertise" - this is the news. Keep it fact-based.

7. Use short quotes that evoke an emotion about the product/service/book.

8. Type ### at the end of your release to indicate there are no more pages. A release of more than one page is not recommended.

9. Include a brief history section at the bottom of your release with details about your company or your bio.

10. Most importantly - research and send it to the correct editor using the method they prefer to receive it. Don’t just assume that fax is okay. If you are unsure, pick up the phone and find out.

Susan Valeri is a book and business publicist who gets clients in front of their audience. Her company, The Powerful Publicity Group, obtains maximum visibility for their clients through personalized and persistent contact with the media. Combined with her talented associates, they offer 15 years experience in the U.S. and Canadian publicity market. Visit http://www.powerfulpublicity.com, email info@powerfulpublicity.com or call 905-335-4081 for more information.

The toughest thing about writing a news release is getting started. But writing doesn’t have to be hard. Here are a few tips and tricks to help you beat writer’s block.

Before the story, think about:

• audience. who do I want (or expect) to read this? What do they want to know? What do I want them to know?

• “gatekeepers.” These are usually the editors who will decide if they will use your story. What kind of story do they normally use? How long? Style?

If you just can’t get the first word down on paper, here are some things to try.

• Talk to someone about your story. Listen to yourself. Write the story like you told it. You can always rearrange sentences or paragraphs later.

• Go through your notes. Star the things you think are most important. Then try to start a story with at least one or two of those important things in the first sentences.

• Write the headline first. Then make sure your first paragraph or two says essentially the same thing as the headline.

• Try being childlike. How do kids tell a story? They blurt it out, getting to the point fast with plenty of action verbs.

• Plagiarize, sort of. If you see something written that you like, borrow the idea, but not word-for-word. I’m especially talking about borrowing ideas of style.

Now you have the tools to bust writer’s block. Get write to it.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

How to write a press release that generates free publicity is a great skill to have.

This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.

Learn how to write a good press release with more impact in less time.

This is a question critical to gaining ongoing media coverage in a consistent way for any organisation and individual.

And sometimes the quality of news releases actually sent out to the media is pretty poor.

Take this example put out by Tasmanian Liberal shadow treasurer Brett Whiteley in a press release issued on May 24, 2005 and highlighted in The Australian newspaper (June 2nd, 2005 page 20).

"All State Liberal Policy pledges are official State Liberal policy, as are Policy Position Statements. All Policy Position Statements and Policy Pledges are fully costed. The only difference between our Policy Position Statements and Policy Pledges is that further detail associated with our Policy Pledges will be released at a later date. This detail will be released at the time of our choosing."

Phew! What did he say?

We see bad examples of media releases all the time. But it doesn’t have to be that way.

Here is my take on how to write a press release: the seven deadly sins and how to avoid them:

1. No News Value

Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.

Ask: what is new about what we’re doing?

2. A Poorly Written Headline

A headline must grab the attention of the editor or reporter.

Read more about writing headlines in this article

3. A Poorly Written Lead Paragraph

A lead paragraph must continue to hold the attention of the editor or reporter.

Read more about writing lead paragraphs in this article

4. No Quotable Quotes

Quotable quotes add credibility and human interest to a media release. They are the flesh that goes on the facts or bare bones of the story. They must be memorable and well crafted.

Take this recent quote from 1992 Olympian, Irish Boxer Kevin McBride in the lead up to his fight with Mike Tyson on June 11th 2005: "I’m not a pretender, I’m a contender".

Nice work Kevin - simple, memorable and direct. The media love it because of its structure and rhyming nature.

5. Lack of Clarity In Writing Style

Clear writing is a sign of clear thinking as my Tasmanian Polly Speak example above demonstrates.

6. No Call To Action

Your media release must end with a call to action. What is it you want people to do after reading or hearing your message?

7. No Comprehensive Contact Details

A news release should always contain current contacts details for the media to follow-up.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom’s blog at http://www.8mmedia.blogspot.com.